eBooks & Lead Magnets
Gated content designed to justify the exchange, with a cover that earns the download and an interior that holds the reader to the last page.
eBook & Report Design
Long documents people actually finish.
Long documents people actually finish. Reports, whitepapers and lead magnets laid out so the data reads clearly and the thing looks worth the download it is asking for.
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Lead Magnets
Gated content worth the email address
Annual & Impact Reports
Long-form documents people finish
Editable Templates
InDesign and Canva files your team can run
The Problem
Nobody Finishes a Wall of Text.
You put real work into the research. Someone traded their email address for it. And then they opened a forty page PDF with default margins, a stock cover and no visual hierarchy, and they closed it before page three.
The content was not the problem. Long-form documents live or die on whether the reader can see a way through them. Without pacing, without a reason to turn the page, without charts that make the findings obvious, even genuinely good research reads as homework.
A lead magnet nobody reads does not generate leads. It generates unsubscribes.
The Solution
Documents Designed to Be Finished.
We design long-form content the way a magazine does: with pacing. A cover that earns the download, a structure the reader can navigate, pull quotes and data breaks that give the eye somewhere to rest, and a visual rhythm that keeps pulling them forward.
Your findings get visualised rather than described. The conclusion of each chart is the thing the reader sees first, which is what makes research feel authoritative instead of dense.
You get the designed document plus an editable template, so the next report in the series does not start from nothing.
What We Design
Every Long-Form Format You Publish.
Whitepapers & Research
Dense findings given structure and hierarchy, so authority comes through without the document becoming unreadable.
Annual & Impact Reports
The yearly document that has to satisfy boards, investors and the public at once, designed so each of them can find their part.
Editable Templates
InDesign, Canva or Google Docs templates so your team can produce the next issue in house without the design drifting.
Who This Is For
This Service Is Built For You If...
- Your lead magnet is downloaded but not read, and it is not converting
- You have strong research that currently looks like an internal memo
- Your annual report has to serve several audiences at once
- You publish a recurring report and need a template rather than a one-off
- Your charts and data are burying the findings instead of surfacing them
How It Works
How We Work.
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Discovery
We read the content and establish who it is for, what they should come away with, and where it will be published.
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Structure
We map the document: pacing, chapter breaks, where data lands and where the reader needs a rest.
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Design
We design cover to back, visualising the findings so the conclusions read at a glance rather than in a paragraph.
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Revisions
We refine the layout and the data presentation with you until the whole thing reads cleanly end to end.
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Delivery
You get print-ready and screen-optimised files, plus an editable template if the report is part of a series.
Common Questions
Questions We Get Asked.
Do you write the content or only design it?
Design is the core service and most clients bring their own research. We will edit for structure and flow, and we can take on writing as a separate scope.
Can you design charts from our raw data?
Yes. Send the spreadsheet. Turning raw data into charts that make the finding obvious is a large part of what this service is for.
What files do we receive?
A screen-optimised PDF, a print-ready PDF where relevant, and an editable template in InDesign, Canva or Google Docs if you want one.
Can our team update it later?
Yes, if you take the editable template. That is the usual choice for anything published on a recurring schedule.
Ready to Publish Something Worth Downloading?
Book a demo and we will talk through the report or guide you are planning and how to make it land.
Book a Demo